Session Overview

This session picked up from a prior session that built the Lexington Google Ads campaign ad copy (documented in a separate Knowledge Base entry titled "Marketing Plugin Customization + Lexington Google Ads Campaign Build (2026-04-17)"). Sam uploaded the three deliverables from that session (ad library markdown, English CSV, Spanish CSV) and flagged four corrections needed. After making the corrections, the English campaign was deployed to Google Ads via the Adspire MCP, then paused pending review. A QA reflection was run and Sam provided decisions on four items.

Corrections Made

  1. Phone numbers removed from all descriptions. Google Ads policy: no phone numbers in ad copy. Call extensions handle phone numbers instead. This applied to all 4 English descriptions and 3 of 4 Spanish descriptions.
  2. Landing page changed to Lexington-specific URL. English ad group now points to https://www.aguiarinjurylawyers.com/lexington-car-accident-lawyer/ instead of the generic /car-accident-lawyer/ page. Confirmed the Lexington page returns 200.
  3. 168 reviews replaced with 5.0 rating. Sam said 168 Lexington reviews is not a lot. Headline 12 changed from "168 Reviews, 5.0 Stars" to "Perfect 5.0 Google Rating". Description 1 changed to "Lexington car accident lawyers with a perfect 5.0 out of 5.0 Google rating. Call today."
  4. Spanish ads: removed all (502) 743-4333 references. The 502 area code is Louisville, not Lexington. Spanish descriptions now end with generic CTAs ("Llame hoy", "Mas de 40 resultados millonarios", "que otros no tienen") instead of phone numbers. The Spanish call extension still uses (502) 743-4333 since that is the dedicated Spanish line.

What Was Deployed to Google Ads

Campaign: SAIL - Car Accidents Lexington 2026

Campaign ID: 23759713638

Account: 381-391-6687

Status: PAUSED

English Ad Group (ID: 194349278303): 15 headlines, 4 descriptions, 15 keywords (deployed as BROAD match, needs switch to PHRASE), landing page at /lexington-car-accident-lawyer/.

Extensions deployed: 4 sitelinks (Bigger Share Guarantee, Our Results, Meet Our Team, Lexington Office), 6 callouts, 1 structured snippet (Types: Car Accidents, Truck Accidents, Motorcycle Accidents, Pedestrian Accidents, Hit-and-Run, Rideshare Accidents).

Campaign negative keywords (14): free, jobs, cheap, how to, law school, malpractice, workers comp, pro bono, careers, salary, workers compensation, class action, mass tort, DIY.

What Was NOT Deployed (Manual Steps Required)

  1. Switch English keywords from BROAD to PHRASE match. The Adspire MCP only supports broad match on campaign creation. Must be changed in Google Ads Editor or the UI before enabling.