Any business in 2023 should consider harnessing social media for brand identity and promotion to the public. Social media has become a goldmine for many businesses both old and new. To help with brand exposure, existing online has become, quite possibly, the most pivotal part of marketing for marketers. With 73% of marketers crediting social media marketing for increased web traffic and almost 90% saying it helped with business exposure, it’s hard to ignore the perks social media provides.

Within this guide, our social media marketing Raleigh NC experts share how to effectively level up your brand identity when it comes to social media. What is brand identity? Why is it so important? By the end of this guide, you’ll know the value social media adds to brand identity in 2023 and beyond.


What is brand identity?

Visualize brand identity as the personality of a business. Imagine a person without a personality - boring, right? The same applies to a business. If a business lacks personality, consumers may be less inclined to interact or engage.

A brand identity lets the world know who you are as a business and what sets you apart from your competitors. It’s the look and feel of the brand, as well as how effectively it comes across.

The look and feel of a brand may be through its logo, along with other elements of brand identity like fonts and colors. Tone and voice are two additional branding elements that influence how well your business comes across.

The Importance of a Strong Brand Identity

Having a strong brand identity is important because, without one, you may not get the same opportunities as a business. There are many reasons why a strong brand identity is important for your business. Here are just a few examples of how your company can benefit from branding Raleigh NC services.

As it clearly shows, some incredible benefits come with leveling up your brand identity and using it to leverage more sales and success.

10 Ways to Utilize Social Media for Leveling Up Your Branding

When utilizing social media, the more you do, the better. With that in mind, Here are ten ways in which you can use social media to leverage your branding Raleigh NC efforts.

1. Understand how to do social media advertising effectively.

First and foremost, it’s important to do social media advertising effectively, and not all businesses are successful with their advertising campaigns. A failure in social media advertising is most likely down to not knowing who your audience are. Throwing money at an advertising campaign on Facebook or Instagram, for example, is a waste of money when you don’t know your audience.