<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3627e9a9-e361-4fb7-8138-b743d8774683/zara-logo-1.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3627e9a9-e361-4fb7-8138-b743d8774683/zara-logo-1.png" width="40px" /> Zara responsive redesign

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➡️ Check out this project on Behance:

Zara website UX/UI Responsive Redesign Case Study

Summary

Introduction

<aside> 💡 Before you start: to better view the images on this page, click on them to enlarge.

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Briefing

The project for Level 3 in Aela MID Bootcamp is to propose design modifications for the website of a known e-commerce brand. We chose Spanish apparel retailer Zara.

<aside> 🎯 At this level, the goal is to design a web page with focus on responsiveness and mobile first.

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Project deliverables

After the discover, define and develop stages, expected project deliverables are:

Process: double diamond

https://interactiondesign17.files.wordpress.com/2017/02/doublediamonddesignprocess.png?w=640

🔍 Discover

About Zara

About the consumers

About the fast fashion eCommerce market

Current version of the website

eCommerce best practices

Benchmarking & Competitive Analysis

Heuristic analysis

User interviews and usability test

🎯 Define

Insights and How Might We (HMW)

Hypothesis and problem statement

Personas and Journey Map

Prioritisation