Introduction

Briefing

The project for Level 2 in Aela MID Bootcamp is to carry out a complete study and propose design modifications or new features for an existing product from one of the following categories:

Banks (from Brazil or anywhere in the world); or
School or university (online learning space); or
Online game (some internal part of the game or support tool for the player); or
Any of these sites: Wikipedia, Pinterest, Twitter, LinkedIn; or
A software/web platform, eg: Canva, Amazon Prime, Steam, PSN.

<aside> 🎯 At this level, the goal is to design a web page in standard format, with no focus on responsiveness and mobile.

</aside>

Project deliverables

After the discover, define and develop stages, expected project deliverables are:

UX Wireframes
Style guide
Visual design proposal
Functional and tested prototype

Process: double diamond

🔍 Discover

About Amazon Prime Video

About the users

About the streaming market

Current Version

Benchmarking & Competitive Analysis

Heuristic analysis

Survey

User interviews and usability test

Insights and How Might We (HMW)

🎯 Define

Hypothesis and problem statement

Personas and Journey Map

Prioritisation

👩🏻‍💻 Develop

Taxonomy

Sketches

Wireframes

📤 Deliver

Style guide

Adjustments and visual interface design

Validated prototype and final considerations

Thank you!

Thank you for your attention. If you found this an interesting topic and want to read more, the research sources are listed below.

References

[Other projects]