Inspire the audience to embrace outdoor activities, stand out from competitors, build loyalty, and increase tour applications.
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The project was not just about creating appealing visuals but about designing a seamless and motivating journey — from landing on the site to booking a tour. The key task was to combine the emotion of adventure with effective UX.
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📌 No existing guidelines or templates — everything had to be designed from scratch: IA, filters, visual presentation, and interaction logic.
📌 Creating an inspiring and intuitive interface — evoke emotion from the very first screen, design a clear user path, and simplify the booking process as much as possible.
📌 Building UX from scratch — there was no existing structure, navigation, or interaction logic.
The use of natural shades of green, brown, and sand reflects earth tones, which are associated with comfort, sustainability, and nature. This creates an atmosphere of calm, harmony, and responsibility — perfectly suited for a website about hiking and the outdoors.
The visual design features scenic photos of nature and dynamic shots of hiking experiences. Emotional visuals are a key element in the tourism industry — they inspire and motivate users.
The design elements included: