Rationale

<aside> 🔈 Why learn this class? How is it linked to the umbrella topic of the course? What roles does it play in the greater course? How do you imagine this class affecting individual students' depth of knowledge, judgment, analytical skills, or other capabilities?

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Challenge

<aside> 🔈 What's the biggest challenge for new marketers in this topic?

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The framework to overcome the challenge

<aside> 🔈 The main model or method taught in this class.

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Supporting knowledge

<aside> 🔈 Concepts, assumptions or terminology that students must understand to apply the framework?

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Learning objectives

<aside> 🔈 By the end of this class, students will be able to...

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Class Design

Teaching opportunities & challenges