Leonard Cheshire Foundation Indonesia: Digital Transformation Initiative

Strengthening Nonprofit Visibility through Google Partnership & Website Redesign

Objective

Enhance Leonard Cheshire Foundation Indonesia’s visibility, credibility, and engagement by:

• Establishing strategic CSR partnerships with Google Indonesia
• Redesigning the foundation’s main website to attract donors, media, and collaborators
• Building an ongoing digital presence that supports sustainable funding and awareness

A. Google Partnership — CSR & Awareness Enablement

Problem

Leonard Cheshire Foundation Indonesia needed consistent CSR engagement and media exposure to sustain operations and partnerships. Without an active digital or corporate presence, the organization risked losing visibility to potential donors and partners.

Process

1. Define Objective & Scoping: Identified goals for partnership with Google Indonesia — CSR visibility, digital inclusion initiatives, and employment programs for persons with disabilities.
2. Stakeholder Outreach: Engaged directly with Google’s CSR & Community Impact Division.
3. Proposal Design: Created a co-branded program proposal emphasizing digital employability and accessibility impact.
4. Pitch & Negotiation: Presented collaboration benefits and alignment with Google’s global sustainability & inclusion agenda.
5. Partnership Activation: Supported campaign rollout and visibility through Google platforms and media coverage.

Google Collaboration Documentation

Result

• Secured Google Indonesia partnership for CSR collaboration.