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Brand consultant, writer, and creator of The Sweat Lookbook Featured in Outside Magazine, WSJ, The Guardian, Best American Sportswriting, and more. Clients include Diadora, Tracksmith, Oiselle, and Pruzan. In-House experience at Tracksmith, Joon Loloi, and Tommy Hilfiger. D1 Rower, 7x Marathoner with a history BA from Yale. Check out my full portfolio here.

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How We Can Work Together

🖌️ Brand & Marketing Strategy

Brand Positioning & Messaging

• Defining what sets your brand apart and creating a narrative framework that will guide brand decision-making across channels
  • Example: Joon Loloi

Go-to-Market & Launch Planning

• Identify your target market, define opportunities, and build an integrated strategy for reaching those audiences

📖  Content & Editorial Direction

Content Strategy

• Establish content strategy and brand pillars
• Concept and produce photo, social, and video content, including developing the narrative, sourcing talent, managing budgets, and production timelines.
  • Examples:
    • Joon Loloi Campaign Editorial
    • Photo
    • Video
    • Social

Brand Voice

• Develop a distinct brand voice and refine it across channels
• Audit brand channels

📝Copywriting

Campaign + Ad Copy

• Impactful copy for campaigns, email, social, video, and digital ads.
  • Examples:
    • Editorial
    • Email
    • Landing Page
    • Social

Ghostwriting & Thought Leadership

• Develop long-form content for executives or spokespeople
  • Examples:
    • Steph Curry
    • Mary Cain & Nick Willis