• Design as praxis (theory into practice) is really important.
• The double diamond emerged from innovation management

The Steinberg funnel is a model that demonstrates how insights move back and forth through a design and decision making process.

• Strategic design is crafting decision making (Dan Hill)… towards a desired outcome.
• Changing the framing of a challenges enables a better understanding (more perspective)

The Steinberg funnel (Helsinki Design Lab Ten Years Later, 2020)

“Thick data” = lived experiences

“These are the kinds of problems that you can’t manage yourself out of, we need to design a way out”