This guide offers $0 cost marketing approaches.
But if you don’t give money, you must give something else to get back. In most cases that “something” will be text content: tweets, announcements, updates. So before you start the practice, let’s learn how to write.
Sharing awesome content in your niche is a great source of potential customers. It is a free, simple, elegant way. But there is a caveat: the content has to be at least great. Not fine. Great.
The rules below apply to writing tweets, blog posts, descriptions.
Your text content must be both useful and easy to read. The latter is more important because if your text is hard to read, people will skip it, no matter the value.
Rule #1: use only simple words.
Complex words, jargon, abbreviations, terms add excessive cognitive load overheat brains of your readers. If you respect them, you will spend extra time and simplify your wording. People feel care with their gut and reward it accordingly.
Rule #2: grammar mistakes are fine.
They add a human touch. In this AI era, it is crucial to show your human side. Mistakes help with that.
Rule #3: write like you are talking to your friend. 100% the same way. Best writers follow the conversational style: Mark Twain, Kurt Vonnegut, Paul Graham, Tim Urban.
Rule #4: cut until nothing breaks.
Then cut again. The shorter your text is, the less it is for them to read.
Why make it short? They will be able to consume and understand more. And the chance of distraction will be less!
Rule #5: use numbers.