Jarvis is different. Make the most out of your new buddy.

Who is Jarvis?

Jarvis is the name we have lovingly given our AI. Jarvis writes your copy with a human-like voice and tone. He can help you create powerful copy that sells your product and/or service and improve engagement and conversions with professionally written content.

How do you use Jarvis well?

Be simple. Don't overthink him. It's important to note that Jarvis is different than the internet you are used to. He is built to understand human intent. So when you type in inputs, treat Jarvis as your friend. Talk to him like you would talk to a person.



The Three Tips to Jarvicizing

Tip 1: Don't be afraid to try! Experimenting is the best way to learn how to get the best out of Jarvis. So try out your use case. For example, there is not a template to write resume skills but that does not mean that Jarvis can't produce that for you.



Tip 2: Write clearly and use simple words that he can easily understand. If your product is extremely specific - try typing out how you would tell your friend about your product/company. Allow Jarvis to be the one to flourish your writing for you. He is trained to write creatively, so in the clearest way you can type in the input that will achieve the best creative outputs.

Tip 3: Don't settle! Jarvis gives you the ability to mix different templates and layer them together to create more robust content. For example, let's say I want to create a ted talk from idea to completion. Ted talks are unique and there's not an exact template for that, but that doesn't mean you can't get it done with Jarvis.

Elements of a Ted Talk: check out this guide I found and then thought through how to create this content with our existing templates.

  1. Make your audience care: AIDA framework, PAS framework, or even video hook and intro.

  2. Explain your idea: product description or company bio, then run it through the content improver.

  3. Describe your evidence: blog post outline (use a listicle format, ex: 8 ways to...) and then use the long form editor to build paragraphs off each number.

  4. Call to action: use one from AIDA framework or PAS framework.

  5. Reveal the new reality: feature to benefit template or write something here using long form and use the highlight/rewrite options.

You can create almost anything if you think through your use case well and speak to Jarvis correctly.

Jarvis is different

Since the beginning of software, we've been trained to interact with apps in very rigid, pre-programmed ways. Input A, B or C and output 1, 2, or 3. If this, then that. Jarvis is different. The sooner you can make that mental shift, the faster you'll unlock the full potential of the tool.

Another Example: It took me a few tweaks of this product description before I landed on some sub-headlines I actually got excited about.