The Lean Canvas is a rapid idea capture tool that can be used to deconstruct an idea into a set of key assumptions and describe the three key activities of a business model, a product release, or even a single feature:

• value creation
• value delivery
• value capture

1. Customer Value Creation
2. Customer Value Delivery
3. Customer Value Capture

A Lean Canvas can be used to describe:

• a business model
• a product release
• a single feature

Create your Lean Canvas

• Avoid group think. Instead, have each team member create their own snapshots of your idea as they see it. Then get together as a group and reconcile your assumptions into a single Lean Canvas.
• Start filling the Canvas with the order that comes naturally to you, and build out the rest from there. If you can’t decide, use this order to get going:
• Explore variants. Most entrepreneurs either go too broad or too narrow with their first canvases.