This workflow automates the process of capturing, validating, enriching, and routing new leads from Typeform into the company’s sales pipeline.

Problem Statement

Many organisations across marketing, HR, and operations face challenges managing incoming leads effectively. Leads often arrive from multiple channels but are handled through fragmented, manual processes. This leads to:

• Delayed follow-ups and missed opportunities.
• Inaccurate or incomplete lead data due to lack of validation and enrichment.
• Duplicate records cluttering CRMs and making reporting unreliable.
• Inefficient routing of leads to the right sales representatives.
• Limited visibility into the performance of lead pipelines and follow-up sequences.

These gaps create friction between marketing and sales teams, increase operational overhead, and ultimately reduce conversion rates.

Solution Overview

This project aimed to eliminate manual lead handling by building a fully automated Lead-to-Customer workflow using n8n. By automating the capture, validation, enrichment, routing, and follow-up process, the system:

• Captured instantly from Typeform submissions.
• Validated and enriched with phone and gender data for accuracy.
• Deduplicated and stored in Google Sheets as a single source of truth.
• Routed intelligently to the right sales representative based on company size.
• Synced with HubSpot CRM for tracking and nurturing.
• Notified in Slack to keep the sales team updated in real-time.