In this 2 videos you can see how to create lead scoring for unknown contacts. Unknown contact is someone without identified email address.

<aside> 💡 Why is it important? Because you might want to get lead scoring already from the contact's unknow stage. This way you can target people who come back all the time, but don't get identified. If someone shows tremendous interest, it might make sense to offer something serious in exchange for their contact data. Lead scoring the unknown visitors is the first step on this road.

</aside>

And this is how it's done.

https://youtu.be/CkWYZHFauu0

It is really important: your contacts won't be given the points for their previous visits, but only for visits they do in the future, from the moment on when you start the campaign.

https://youtu.be/owUjZXhRsMA


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