About Babs AI

<aside> 👋 Babs is building the intelligent operating system for modern family life. Designed for the families, Babs’s AI powered household management platform helps the primary planners and Moms run their households by transforming the everyday messiness of family life into operational and not emotional workflows. Think of Babs as the behind-the-scenes COO for the family: calm, capable and always one step ahead.

We believe in the joy of an organized life and mind, and are committed to building household management software with the same ambition and quality as enterprise-grade tools—just finally built for home.

If this mission gets you fired up, you are the right lead product designer for us.

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The Role

*Reporting into the CEO, you will be the lead product designer. You will shape how our users interact with Babs in ways that feel simple, trustworthy, and delightful. You'll translate complex systems into human-centered experiences that support—not disrupt—real family dynamics.

This is a foundational role. You’ll own core parts of the product experience and help define what “a little less chaos” really looks and feels like. Critically, you will define and drive Babs’s product design strategy and execution.*

What You’ll Do

• Design end-to-end product experiences—from initial concept through polished interfaces that reduces user friction and increases user confidence
• Simplify complexity. Build simple, elegant and trustworthy UI/UX that make Babs’s intelligent systems feel calm, clear, and understandable—especially for Moms managing a million things.
• Establish our design system: Architect the visual and component library that scales with our OS—from AI agents to digest summaries.
• Prototype like a builder and test ideas with real users (and their real-world chaos). You do this by creating wireframes, prototypes, and high-fidelity designs that simplify complex ideas and are informed by user researchand business goals
• Collaborate cross-functionally with AI engineers, product managers, and researchers to bring ideas to life.
• Champion voice and tone of the primary planner and Mom. Translate her disparate workflows, hacks and tricks into visible, trackable, repeatable workflows and ensure every interaction feels warm, respectful, and human—even if the logic is complex.
• Build personality into product: Infuse personality, care, and voice into the smallest interactions—every push, every flow, every empty state should reflect Babs brand and voice.

What You Bring

You bring 3-6+ years of consumer-facing product design experience, with a track record for elegantly and efficiently designing and shipping consumer-grade products. You can do user research, synthesize, ideate, prototype, and deliver high-fidelity designs for implementation.

• Mobile-first thinker: You understand the constraints and opportunities of designing for the always-on-the-go user
• Systems builder: You think in flows and frameworks, not just screens, documenting your work to help engineers and product move faster
• Embracer of ambiguity: You are comfortable working in early-stage environments and are motivated by the idea of creating something out of nothing. You thrive in open problem-solving environments
• User-led, emotionally tuned: You can design for clarity and calm in a context of emotional and operational overwhelm
• Inspired by our users: You respect and celebrate the family CEO—her time, her context, her ambitions

Bonus if you…