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🎯 The Problem:

A lot of small digital businesses struggle to turn freebie-downloaders into actual buyers — especially when their nurture sequences are rushed, unclear, or go live too late.

Without a clear system behind the funnel, launches feel scattered: emails go out inconsistently, tracking is messy, and the team scrambles without a shared plan.

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✅ The Solution:

I built a lean but strategic email funnel launch plan focused on converting leads from a freebie into paying customers — all within a 3-week window.

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The project is broken into three main phases:

1. Pre-Launch – planning, copy and design preparation.
2. Setup, Testing & QA – setting up google analytics, Convertkit, opt-in & thank-you pages, testing, including A/B testing of subject lines.
3. Post-Launch Review – reviewing open rates, conversion, engagement, CTR, and suggesting future improvements. </aside>

This project included:

• A defined scope with clear inclusions/exclusions to prevent scope creep

• A timeline with all key milestones (copy, tech setup, QA, performance review)

• A budget overview to align on tools and priorities early

• A virtual communication plan for better async collaboration

I also try to think strategically and proactively, even if I’m not the main copywriter or strategist yet. For example:

• I scheduled time for a subject line split-test, because open rate matters a lot in short nurture funnels.
• I scheduled time to analyze email performance 1 week post-launch and created a task to propose future improvements & optimization ideas for the client.

If this were a real client project, I’d also check if they’re tracking UTM links or tagging subscribers, and I’d coordinate that lightly without overstepping my scope.

⚡ Need someone to launch your lead magnet funnel ?