📊 Lead Generation Strategy Dashboard
Last Updated: December 1, 2025
Owner: Lee Bryan (Founder) + Nandesh (Lead Gen Engineer)
Status: Active — Omnichannel + Cold Email campaigns running in parallel
This page is the single source of truth for all Arcus Compliance lead generation strategy, sequences, copy inventory, and automation logic.
🎯 Strategic Foundation
Target Market & Positioning
Company Profile:
- Staff: 0–50 employees (micro + small enterprises)
- Revenue: £0.5m–£5m annual
- Industries:
- Nicotine/Vape (primary)
- Consumer Electronics
- Cosmetics
- PPE (Personal Protective Equipment)
- Sex Toys
- Children's Toys
Target Personas:
- CEOs & Founders
- C-suite Executives
- Compliance Managers
Primary Pain Points:
- No internal compliance department
- Lack of infrastructure or tools for compliance management
- Regulatory uncertainty and audit fear