PROJECT OVERVIEW

Built a multi branch automated lead capture and routing system that handles inbound leads from form submission through to CRM logging, email delivery and Slack notification without any manual intervention.

The system validates email addresses, identifies lead type, routes based on inquiry category, and ensures every lead is logged, contacted and tracked regardless of email validity or contact completeness.


THE PROBLEM

Most businesses lose leads between form submission and first contact. Forms get submitted, emails pile up, leads go cold, and there is no visibility into what happened after someone raised their hand. This automation fixes that by ensuring every single lead is captured, verified, routed and responded to within minutes of submission


THE SOLUTION

A multi branch Make scenario that connects Typeform, Google Sheets, Hunter.io, Gmail, Slack and HubSpot into one seamless lead handling system. Every lead that enters the system is processed automatically based on their email type and inquiry category.


TOOLS USED

Typeform, Google Sheets, Hunter.io, Gmail, Slack, HubSpot, Make.com


HOW IT WORKS (Flow)

Step 1: Lead submits Typeform with name, email, phone and inquiry type (Demo, Consultation, General Inquiry)

Step 2: Make triggers automatically and logs contact to Google Sheets