Flo period tracker launches ‘Anonymous Mode’ to fight abortion privacy concerns
After the landmark Roe v. Wade decision was repealed, many across the United States became concerned about their reproductive rights. Compounding this issue was the media's coverage of the situation, which led many to speculate that their personal health data could be accessed and used against them if they were to find themselves in a state where abortion was no longer legal.
These concerns were especially acute for users of the Flo app, who relied on the platform to help them track their menstrual cycles and make informed decisions about their health.
I had the opportunity to work on the development of Anonymous Mode as the content design lead. We developed a series of new features, including enhanced encryption and privacy protections, to ensure that user data was safe and secure at all times. Additionally, we worked with legal experts to provide users with clear information about their rights and what they could do to protect themselves in the event of an unwanted pregnancy.
With Anonymous Mode, we aimed to provide users with a more secure and private browsing experience. Working on such an important project and delivering at speed required a complete rethinking of our usual way of doing things.
Working with a product designer, I conducted extensive desk research to hypothesise user needs* and preferences as well as researching comparable apps and services and gain inspiration from the way they talk about encryption and security.
We collaborated with developers and engineers to scope and deliver fully-spec’d designs that were robust and reliable, and worked closely with the product marketing team to ensure that the product could be effectively and clearly communicated to our audience.
Despite the challenges posed by the repeal of Roe v. Wade, Flo remains committed to providing its users with the tools and information they need to make informed decisions about their health and well-being.
Recently, Flo announced the open-sourcing of the technology behind Anonymous Mode. The launch coincided with the one-year anniversary of the US Supreme Court’s move to overturn Roe v. Wade.