If you have a list of email subscribers, launching your event using email is probably the fastest, cheapest, and most effective option. Here's a quick guide to getting your email launch right.
Your launch email needs to do a few key things:
Virtual Events are a new concept to many, so it's important to spell out what it is. Here's how we choose to explain it:
Unlike physical events, with a virtual event, you can complete your run wherever you choose, and in your own time. Record your run with a GPS watch or running app, and upload your result to see how you got on against others.
Whether it's a charitable cause you're supporting, an awesome medal, or an innovative theme, make sure you front up with what it is that makes your Virtual Event special.
Virtual Events might be a new concept for your runners. Spell out what they need to do to get to the finish line. Here's how we describe it:
This goes without saying... use great imagery to tell the story! Avoid pictures of crowded race fields. Use images with just one person to convey what a Virtual Event is.
The subject line determines whether or not the email gets opened. We recommend something short and clear, e.g.
We've combined all these points to create an email template which you can use to launch your Virtual Event. Preview the template here:
Virtual Event Launch Email.html
If you use Mailchimp to send emails, click here to add the template to your Mailchimp account.