Phase 2: Launch

Drive adoption, build momentum, celebrate early wins

Duration

First 60-90 days post-implementation

Objectives

• Get all providers actively referring (90%+ participation)
• Establish rhythm of regular engagement
• Create visibility and awareness across practice
• Generate early success stories to build confidence

Kickoff Event / Grand Opening: Week 1 of launch

Who: Entire practice, Integral leadership team and provider success team member

What: Lunch-and-learn, service line overview, meet your specialists, Q&A. Make it celebratory.

Output: High-energy launch, provider engagement commitments

Success KPI: 75%+ provider attendance

Weekly Check-ins (High-Touch): Weeks 1-8 (then taper)

Who:

Practice: Practice manager, lead physician if possible

Integral: provider success team member

What: 15-min audio/visual calls to review referrals placed, troubleshoot issues, gather feedback in real-time

Output: Issue log, quick wins, relationship deepening

Success KPI: 100% of check-ins completed

Provider-Level Outreach: Weeks 2-6