I'm actively seeking feedback on this so please let me know what you found valuable, obvious, boring, wrong. You can find more playbooks here.
I wanted to organize my thoughts on how to approach different aspects of growth for startups and writing a guide for others seemed like the best way to do that. A lot of this is influenced by other guides, tweets, conversations I’ve had with other folks - thank you everyone for helping me clarify my thoughts!
This advice is written specifically for early stage, B2B SaaS companies.
The goal of this document is not to get you a world class landing page but to get 80% of the way there with 20% of the effort.
For now this is just about your homepage but I'll expand it to include other pages as well.
Page structure, copy philosophy, and design are pretty sorted — just follow the template here. Your actual product should be the thing that sets you apart!
Seriously, steal ideas pretty liberally. We're going to look at these websites and use them for inspiration for your own homepage. They don't all follow the advice in this page but they have bigger teams with resources to find new things that work for them.
B2B SaaS marketing sites convert (visit → signup) anywhere from like 1-5%. I recommend you iterate on yours until it’s in the 3% range and then focus on onboarding.
More specifically, I’m talking about 3% starting a free trial or requesting a demo.
I recommend Webflow for a few reasons: