A SHORT STRAIGHT-TO-THE POINT GUIDE

WHAT TO EXPECT

This guide is to teach how emerging-tech founders and executives can turn ideas into investor leads, client conversations, and high-value relationships on LinkedIn, using 6 repeatable post archetypes.

The objective is to give founders and executives a small set of high-leverage post archetypes that they can rotate deliberately. And each archetype satisfies a psychological need (curiosity, trust, authority, relevance, affinity, utility).

At the end of the day, founders and executives alike, should be able to publish with tight hooks, one clear idea per post, and an explicit CTA that invites response.

How to ensure that this guide will profit you

1. After going through this document. Ensure to pick one archetype per post; don’t try to do two main ideas in one post. Pick one archetype and post. Don't overthink it. Just do it!!!
2. Post it! Post it!! Post it!!!
3. Measure: impressions, shares, comments, and how many inbound DMs / warm leads each post creates.
4. Come give me some non-alcoholic wine🍷

The 6 High-Leverage Post Archetypes (LNOS Core)

Contrarian Lead (Pattern-break + Authority)

This is a brief, bold claim that contradicts a common belief, then you prove it. And here's why it works: The brain pays attention to contradiction; it triggers curiosity and reappraisal. A good contrarian post forces readers on LinkedIn to re-check their assumptions and tag peers.

Structure: Hook (contrarian sentence) 1–2 data or anecdote shots Short explanation One tactical takeaway CTA (ask a provocative question).

Example template:

Hook: “Everyone tells you to X. That’s backwards.” Proof: “Here’s one case where X fails: [ show them a micro-case or stat].” Lesson: “Do Y instead, because [one-sentence rationale to validate your claim].” CTA: “Who still believes X? Tell me why.”