Question: Which part that our users leave the app while they were ordering foods?

Planning

Research Questions:

• Where → Where are customers drop-off from the apps
• Why → Why do some cilents leave the apps before ordering the foods
  • “Decision-Paralysis”
• How → How do I fix the problems.

Research Objective:

• I need to track metrics and increase the conversion rate of successful food orders.
• Keep loyal customers and boost the attraction of new customers by avoiding the use of only promotions."

Research Methods:

Qualitative method → Interview methods for 8 people.

Reasons: This method can allow me to really comprehend customer needs, know the reasons for drop-offs, and realize whether there are some problems in the food ordering process.

Success Metrices:

• Dropping-off rate decreases
• Our customers can order food without decisionparalysis.
• Increasing customers’ satisfication with the ordering food process.
• Staying more time with the app and spending less time on ordering food process.