Think Like a Business

You’re not just a player — you’re a brand with value, and a business with power!

Why It Matters

Treating NIL like a business from the beginning gives you long-term leverage. Whether you're doing one deal or building a brand, taking it seriously now protects your future later.

• An LLC separates your personal finances from your NIL activity — it protects you and can unlock tax benefits.
• Intellectual Property (IP) means your name, logo, and slogans — things that can be legally owned and protected.
• Every NIL deal is a business deal. You need contracts, terms, and clarity. A handshake is not enough.
• Tracking your activity (invoicing, expenses, value) sets you up like a freelancer or entrepreneur.

DO NOT GET SUED OVER YOUR OWN NAME!

Reminder: Athletes = Built-in Brand Networks

Being a student-athlete is like joining a national fraternity or sorority — a lifelong network built on shared experience.

No matter your level, people recognize the discipline it takes to balance sports, school, and life. Brands do too.

Helpful Links

Check out these websites to protect and elevate your NIL business

• ✅ Trademark Basics – NCAA
• ✅ USPTO: Trademarks for Beginners