This is a case-study of how i grew Kunle Campbell ( CEO of 2X-Ecommerce )TikTok profile from ground-up.
0 to 770+ followers in 4 weeks, 1.3M+ Views , A loyal Community and Increased Engagements
About Kunle Campbell
An eCommerce Growth Expert and One of the rising marketing and operational talents in eCommerce, Kunle Campbell is incredibly passionate about all thing’s eCommerce and brand growth. For over a decade, Kunle has been showing businesses how to surf the tides of commercial trends and create opportunities for scale.
Having worked with global businesses such as Alibaba.com, Mastercard, BigCommerce and many more, he is deeply inspired by entrepreneurship and how eCommerce can add value to the world.
An economics graduate with an MSc in e-business management from Warwick Business School, Kunle has acted in the capacity of Fractional CMO and Advisor at a range of eCommerce businesses from start-ups to digital transformation initiatives of brick-and-mortar retail brands, and has also working with Facebook, SAP, and the BBC in the UK.
He is visual creative oriented yet pragmatically guided by data and testing. He coaches ambitious retail teams focused on unlocking growth through acquisition, CLV and UX optimisation.
He is the host of the 2X eCommerce podcast, and has interviewed over 250 DTC ecommerce leaders.
Kunle Campbell, in collaboration with YWS ( Taiwo Dada)
Kunle Campbell wanted to build and establish a strong online presence on TikTok, but he has no previous presence on the platform, hence he had to build the profile from ground-up to success.
I was the expert assigned to create and execute the TikTok strategy for this campaign, i was also saddled with the responsibility of writing TikTok scripts that generates real results!
Kunle is a marketing pro with a lot of experience and value to share. However, to build a successful campaign and avoid pushing out contents that don’t convert, we need to determine what type of marketing contents resonates with the target audience. I carried out a competitive analysis to discover the type of marketing content other creators are publishing and the type of marketing contents that the target audience engage with the most.
In summary, Kunle was to educate his target audience on marketing and E-commerce best practices and how to navigate the space, whilst positioning himself and his brand as a thought leader and force to reckon with.
Pillar of our Strategy:
The toughest challenge we encountered was scaling up our process, being consistent and how to get things done faster. Another challenges was to make marketing concepts and best practices understandable, easy, and fun for the target audience. Hence making non-marketing savvy individuals to continually engage with his contents