I am a seasoned Growth Hacker and Marketing Strategist with a passion for driving exceptional results and achieving exponential growth. With expertise in Performance Marketing, Revenue Generation, and User Retention, I have a proven track record of innovating and executing multi-channel brand strategies. My focus is on building products that resonate with customers and translating ideas into actionable results. My success mantra is "Think-Structure-Implement."
I have led the gamification of customer onboarding through Performance, Social Media, Content, and Viral Marketing. I am well-versed in developing and executing multi-variate GTM strategies, utilising Performance Marketing, CAC optimisation, and Key Performance Metrics to improve ROAS and maximise ROI.
+91 807 744 2127
Bengaluru, KA
Dear Hiring Manager,
As an Associate Director focused on Growth and Retention Marketing, I built full-funnel strategies that created measurable business impact across fintech, crypto, and consumer tech sectors. At Multipl Fintech Solutions, I drove monetisation initiatives that increased ARPU by 39% and reduced CAC to ₹210 per goal creation while improving install-to-goal conversions from 8.7% to 23.2%.
My Multipl Premier League campaign combined investment education with real-time engagement during IPL, boosting first-time investments by 47% and repeat investments by 52%. I built advanced user segmentation using Android Manifest API integration, Account Aggregator Data, and credit score mapping to create affinity models based on app usage patterns across travel, food delivery, BNPL, and entertainment categories. This data-driven approach enabled precision targeting that delivered contextually relevant campaigns and avoided irrelevant messaging.
At Paytm, I led Central Growth and Insights, managing data-driven strategies across multiple business categories. My user behaviour analysis and segmentation drove a 71% increase in daily opt-ins for Paytm Money and an 87% jump in same-day KYC rates. Targeted acquisition campaigns grew UPI market share from 12.9% to 14.7%, helping achieve a record 160 crore UPI transactions worth ₹2.67 trillion and a 15.5% share of India's digital transactions in a single month.
I identified cross-selling opportunities for credit products, resulting in ₹736.4 crore third-party credit card payments by October 2023. Automated communications for UPI Lite boosted activations by 70% month-over-month and reduced churn among dormant users. My activation prompts and multi-transaction offers delivered an 18% rise in activations and a 110% retention boost, while user journey improvements raised Min to Full KYC wallet conversions by 50%.
During my tenure at Loco, I managed the entire user lifecycle from acquisition to retention. I launched Loco Gold, a gamified retention program that boosted user engagement by 19%, reduced churn by 10%, and increased user lifetime value by 157%. A Women's Day 2022 initiative with a women-only esports tournament and 2x rewards for female creator streams grew female registrations by 38% MoM, watch-time by 45%, and follower growth for featured creators by approximately 60%.
My expertise spans Performance Marketing, Revenue Generation, Retention Marketing, Social Media Marketing, Email Marketing, Content Marketing, and User Lifecycle Management. I regularly conduct A/B testing, funnel optimisation, and personalised user flow development to achieve high conversion rates. At ZeltaTech Labs, I led growth initiatives for crypto trading products, implementing data analysis and user behaviour tracking while building data-backed narratives using economic research and market trends.
I stay current with emerging marketing technologies and continuously expand my technical capabilities. I work with SQL for event analysis and cohort funnels, use CSS for web development, and actively apply data analytics across campaigns. I'm familiar with CRM systems, marketing automation platforms, and tools that enable precision-targeted campaigns based on user behaviour patterns. I understand the importance of organic growth channels and implement content strategies alongside paid acquisition to ensure balanced, sustainable growth.
My approach combines analytical thinking with creative execution. I translate customer insights into growth experiments and use frameworks that focus on user goals and pain points to develop product positioning strategies. I collaborate effectively across product, engineering, sales, and customer support teams to align marketing initiatives with business objectives while managing budgets and evaluating ROI.
Beyond core responsibilities, I've mentored several startups including Airavat.io (crypto trading platform), where I developed comprehensive go-to-market plans including audience identification, brand voice development, and social media marketing across multiple platforms. For Quiz365, I implemented the RARRA model (Retention, Activation, Referral, Revenue, Acquisition) to optimise customer acquisition in a challenging regulatory environment.
My work with MetroRide (SharkTank Season 2) involved implementing hyperlocal targeting and driver onboarding optimisation, while my contributions to RideAlly included competitive strategy development and post-COVID recovery planning focused on safety protocols and user trust rebuilding.
I bring proven experience in building data-driven growth strategies, managing user lifecycles, and driving revenue generation across multiple platforms and industries. My track record of achieving measurable results—from 152% sales increases during COVID-19 to 54% increases in daily active users and doubling ARPU from ₹148 to ₹293—demonstrates my ability to create significant business impact in fast-paced environments.
Sincerely,
Kunal Bhatia