| Section | Guiding Questions | Your Input |
|---|---|---|
| 1. About Your Product | What product or service are you launching or promoting? Name, Website and Intro? | Kollab An AI-native workspace where you and AI Agents get things done together. Whether you're a solo creator or a team, Kollab unifies your projects, knowledge base, Skills, and Bots in one space — for content creation, video production, data analysis, web research, MCP-connected tools, and more. |
| Core value proposition: In one sentence, what are you promising or delivering to customers? | Your AI-powered workspace for getting real work done. AI Agents handle content writing, video scripts, data analysis, web research, and more — whether you work solo or with a team. Outputs stay, workflows are reusable, and nothing gets lost in chat. | |
| What makes it unique or different from what's already out there (key differentiators)? | Works for individuals AND teams (like Notion — powerful solo, even better together); covers real work end-to-end: content writing, image/video creation, data analysis, web browsing, MCP tool connections; outputs are editable — not just AI-generated, but refinable in the same workspace; reusable Agent Skills (save prompts & workflows, apply across projects); IM Bots integration (Slack, Telegram); persistent workspace with Memory (outputs don't vanish after chat — context, project history, and past work are remembered across sessions). | |
| Current stage (e.g., new launch, relaunch, seasonal push, limited edition) | Publicly available — sign up and start using immediately. Free plan + paid plans, fully commercialized. Targeting EN market first, then expanding globally. Positioned as the AI-native team workspace — not another chat tool. | |
| 2. Your Target Audience | Who are you trying to reach? (e.g., age range, location, profession, lifestyle, interests) | Individual power users: content creators, researchers, indie hackers, freelancers who need AI for daily work (writing, video, analysis, research); Solo builders & indie devs shipping products with AI as their co-worker; Small teams (5–30 people) in startups, agencies, and content studios; Knowledge workers already using AI tools but frustrated by fragmentation and scattered outputs. |
| Psychographics: What does this audience care about? What motivates their decisions? | Efficiency and leverage (doing more with fewer people), reusability (not starting from scratch every time), team visibility (everyone sees what AI produced), and keeping control of their data. | |
| What problems or needs does this audience have that your product solves? | No single tool handles the full range of AI work: you need one app for writing, another for images, another for data, another for web research; AI outputs are trapped in chat windows and lost after use; good prompts and workflows can't be saved or reused — you start from scratch every time; switching between ChatGPT, Midjourney, browser plugins, and spreadsheets wastes hours; for teams: outputs are invisible to others, no shared context. | |
| Ideal outcome for them: How should their life/work improve after using your product? | AI becomes a persistent team member — outputs accumulate, workflows are reusable, and the team collaborates with Agents in one shared space instead of scattered chat windows. | |
| 3. Top Use Case | Describe the primary scenario or situation where your product is used. | A content creator uses Kollab to research topics on the web, draft articles, generate images, analyze audience data, and publish — all in one workspace. A small team runs weekly reports, market research, and content production inside Kollab. Agent Skills handle repeatable tasks, MCP connects external tools (GitHub, Notion, etc.), and everything stays in a persistent workspace to review and build on. Memory keeps project context across sessions so agents don’t start from scratch. Bots in Slack or Telegram feed results directly back into the Kollab workspace — the whole team sees what the Bot produced without switching tools. |
| How does this use case demonstrate your value or differentiation? | Shows two loops: Individual: one person uses Agents to handle writing, visuals, data, and research in a single workspace — no tool-switching. Team: members trigger Agents → outputs land in a shared workspace → workflows are saved as Skills for reuse → Bots keep IM conversations connected. Both loops are impossible in personal AI chat tools. | |
| 4. Key Selling Points | Top 2–3 benefits or features to emphasize. | 1. One workspace for all AI work — writing, images, video scripts, data analysis, web research, and MCP-connected tools. No more switching between 5 different apps. 2. Reusable Agent Skills — save prompts and multi-step workflows, apply them across projects consistently. 3. Works solo AND scales to teams — like Notion, it's powerful for one person and even better when you collaborate. 4. Editable outputs — AI-generated content can be refined, iterated, and polished right where it was created. 5. MCP & IM integrations — connect GitHub, Notion, Slack, Telegram; trigger Agents from anywhere. |
| Emotional angle or story: How should people feel about your product? | "I finally have one place for all my AI work." / "I finally have an AI team, not just an AI tool." Feeling of leverage — one person doing the work of five, a small team punching way above their weight. | |
| Proof points or evidence: Any data, testimonials, or credentials that support your claims. | Supports MCP connections to Notion, GitHub, etc.; IM integrations with Slack, Telegram; Workspace data is not used to train public models; Permission and encryption controls built in. | |
| 5. Competitive Landscape | Direct competitors: Who are they? What are they doing well or poorly? | ChatGPT / Claude (personal AI chat — outputs lost after use, no team collaboration); Manus / Genspark (task executors — deliver results but no persistent workspace or team reuse); OpenClaw (open-source agent OS — powerful but requires dev setup); Notion Agents (supports teams and MCP, but the product itself is complex and hard to get started with; Kollab is simpler and more accessible). |
| Your advantage: How are you positioned differently? | Kollab sits at the intersection of "Team Collaboration × Cross-platform Agent Execution" — a position no strong player currently owns. Unlike chat tools, outputs persist; unlike task runners, workflows are reusable; unlike dev-oriented platforms, it's zero-code and ready to use. | |
| Benchmark examples: Successful campaigns or brands we can take cues from. | Notion's Template-led Growth & community flywheel; Slack's "where work happens" positioning; Manus's viral "AI completes a full task" demo moments; Cursor/Claude Code's developer word-of-mouth adoption; Lovable's "output is the ad" playbook — users showcase what they built (websites, apps, prototypes) in 15-30s short-form videos across TikTok, Reels, and Shorts; the product output itself is the marketing asset. Lovable tested multiple formats (podcast clips, slideshows, Gen Z-style live demos) across different accounts, with slideshow content pulling ~2M views. Manus's "cheaper than hiring" narrative — real users share cost comparisons (e.g. $250 freelancer vs $12 with Manus) and "one person running a whole business" stories on social media, driving organic virality. Core insight for Kollab: don't explain features, show results. Short-form content should focus on real deliverables (articles, reports, web pages) created with Kollab — 15-30s from input to finished output. Emphasize the leverage story: one person doing the work of a team. | |
| 6. Campaign Goals | Primary objective (e.g., brand awareness, user acquisition, sales lift, app downloads, lead generation, engagement). | Brand awareness and user acquisition — targeting indie builders, small teams, and AI-savvy knowledge workers. 2026 goal: 200K users. |
| Success metrics (KPIs): How will we measure success? (e.g., CTR, conversions, reach, CPA, sentiment). | Sign-up rate and paid conversion rate. |
Each angle is a filmable scenario. Focus on showing the output, not explaining features. 15-30s short-form works best.
Emotional hook: "I used to juggle 5 AI apps. Now I open one." / "I finally have an AI team, not just an AI tool."