The Knowt website needs to highlight itself in the market of note taking apps. However, any design changes need to be ones that the business can easily adopt but, in the same breath, the changes can’t lower the experience of the people who are already customers in the name of gaining new ones.
The goals of this project are to:
This is a solo design project for Knowt company. My role in this was to research their largest competitors, identify issues with the current website and how they can be improved and then update the visual look and feel of the Home screen so the company could appeal to its audience more effectively while making it so that they were able to compete with the other notetaking apps on the market.
Market Research
Market Research
Firstly, I took a look at Knowt to become familiar with how it operates. Then, I looked at its competitors. The main competitors I chose came from the Knowt landing page. When I signed up they said they were “like Quizlet + Notion”. That is where I started, but another competitor to note would be Google Drive. I looked at what makes them successful from a design and user experience standpoint.
Notion Pro: