2024-2025

👔 About Knoetic

Knoetic is a platform designed to be the "Second Brain" for Chief People Officers. It combines an AI-powered People Analytics product with CPOHQ, an exclusive community of over 3,000 C-level HR leaders.

🧑🏻‍💻 Role

• Acted as both design lead and product owner, working directly with the CEO and GM from ideation through execution.
• Oversaw and managed 2 contract designers.
• Collaborated cross-functionally with a team of 15+ engineers.

New People Analytics Product-Market-Fit

🗒️ Overview

A long-term sprint to find product-market-fit for Knoetic’s People Analytics platform for long run monetization and deeper AI integration. We targeted to satisfy all of our current clients initially, and then aim larger market after validation. We designed and justified each feature by demonstrating prototypes almost daily with multiple key clients, and simultaneously working on the development so that users can actually visualize with their own data.

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Solution 1

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Entire People Analytics platform Upgrade

The people analytics platform has never changed design for over 3 years. User feedback and product analytics revealed key usability issues and technical debt including frequent support tickets, poor engagement with core features, and inconsistent workflows. To solve these problems, we removed low-use features, redesigned high-value tools, and resolved UX inconsistencies across breakpoints. To do so, the team took a step back and really tried to rank features by hierarchy while constantly checking which features were most used and not used via Mixpanel and Fullstory.

Key UX Improvements

1. Overall
   1. Created an entirely new design system to fit brand voice and to make it more engineering friendly. Constantly communicated with the front-end engineers to maximize efficiency.
   2. Redesigned side navigation for better categorization and to show better hierarchy of features.
   3. Standardized background and layout colors for visual consistency.