Kigusuri is a Japanese organic herbal medicine brand rooted in the traditions of Kampo and holistic wellness. This project involved creating the brand from the ground up — including its logo, packaging, and full visual identity — before translating it into a responsive Single Page Application (SPA) e-commerce platform. The website was designed to embody the brand’s values of purity, balance, and natural healing, providing a calm and trustworthy space where users can discover and purchase herbal remedies. By combining branding, design, and development in one unified project, Kigusuri was brought to life as both a digital platform and a cohesive brand experience.
Year
2024
Role
Branding Design, Secondary UX Research, UX/UI Design, Full-Stack Development
Timeline
7 Weeks
Tools
Figma, Illustrator, Photoshop, HTML5, SCSS, JavaScript, GSAP, Parcel, Node.js, Express.js, MongoDB, Mongoose, Multer, Sharp, JWT.
People living with chemical sensitivities, drug allergies, or Multiple Chemical Sensitivity (MCS) often struggle to find safe and reliable treatment options. Mainstream health platforms can feel overwhelming, impersonal, or lacking in transparent product details, making it difficult for users to feel confident about what they are consuming. At the same time, many herbal medicine brands suffer from outdated digital design and weak branding, which can erode trust and fail to resonate with health-conscious or eco-conscious audiences. The challenge was to create a modern, accessible, and authentic brand experience that clearly communicates safety, quality, and cultural credibility while offering a smooth, user-friendly shopping journey.
The solution was to design and develop an elegant, user-friendly Single Page Application (SPA) that combines secure e-commerce functionality with a calming, culturally authentic aesthetic. The Kigusuri website allows users to filter products by symptoms and access clear ingredient and usage information to support safe decision-making. To build a trustworthy identity, the brand was developed entirely from scratch, including the creation of a minimalist logo, eco-conscious packaging design, and a cohesive visual system inspired by Japanese traditions of harmony, purity, and balance. By integrating branding, design, and development into one holistic approach, the project delivered not only a functional Full-stack website but also a complete and authentic brand ecosystem.
Kigusuri is a “Kampo” - Japanese organic herbal medicine brand rooted in the wisdom of Traditional Eastern practices, offering safe, organic remedies for individuals navigating chemical sensitivities, drug allergies, and Multiple Chemical Sensitivity (MCS). With over 5,000 years of legacy behind its approach, Kigusuri emphasises treating the body and mind as one - supporting not just symptoms but total wellness.
The founder directly experienced the need for natural alternatives after experiencing two severe allergic reactions to conventional medications and chemicals. This personal experience became the driving force behind creating this initiative. Kigusuri exists to provide a trustworthy, chemical-free alternative for those who feel unsafe with mainstream treatments. Kigusuri's products contain only organic herbal ingredients and work with the body's natural systems to boost immune function.
Built on Eastern herbal medicine principles, Kigusuri's new website will be a fully interactive Single Page Application (SPA) shopping platform that enables secure browsing and purchasing of organic herbal medicines.
The website will connect customers seeking natural alternatives with products, particularly serving individuals with chemical sensitivities, drug allergies, and Multiple Chemical Sensitivity (MCS).
In addition to the website, the project also includes the design of Kigusuri’s brand identity system, such as the logo design and package design. These visual elements will embody the brand’s core philosophy—purity, balance, and natural wellness—by using minimalist aesthetics, Japanese-inspired calligraphic typography, and sustainable packaging materials.
Brand:
Kigusuri - Japanese organic herbal medicine
Industry: