On-ramps and the web of the future

https://www.youtube.com/watch?v=6bMXHg7w8mo

New [good] opportunities need on-ramps.

What does a living room on-ramp look like?

• First to serve, last to eat - makes people know that their needs matter
• Lead by observing - quietly get on with it; no fuss
• Many, little problems - quick solutions to lots of little issues

It's a loop: [product development for humans]

• Understand
• Build
• Learn
• Iterate

How is this an on ramp? You feel safe, welcome and wanted—which makes you happy to ask questions. Communities are on-ramps.

How do you make a Twitter chat on-ramp?

• Three rules
  • Be helpful, be supportive, be nice - before you enter our living room you need to know how to behave
• Be aggressively nice
  • So nice that people might even dislike you or be repelled. It attracts people who need that