A primary user segmentation was conducted to identify key traveler personas and their decision-making patterns
| Name | Short Profile | Description | Key Purchase Driver | Favorite Destinations | What Will Appeal |
|---|---|---|---|---|---|
| The Dreamer | Young, above-average income, M/F, 20–∞ years | Browses Aviasales for fun and dreams about traveling, follows sites like Vandrouki and Pirates, a strong promoter (high NPS), takes vacations more than twice a year. Often flies with multiple layovers and actually enjoys it. Ready to fly even on a cargo helicopter. | Interesting routes and good value for money | Places they haven’t been to yet; won’t shy away from Mumbai or New Delhi (maybe) | Borneo, Kathmandu, Rio, Chefchaouen, Khiva, Cape Town, etc. |
| The Saver | Adults, often traveling with family, middle income, M/F 30–60 | Looks for the cheapest flights (happy to bundle with hotel deals). Will tolerate layovers, but without joy. If there’s a good direct flight deal, feels like a winner. | Finding the cheapest (often direct) flight to classic beach destinations | Antalya, Sharm El-Sheikh, Nha Trang, Pattaya | Antalya, Sharm El-Sheikh, Nha Trang, Pattaya |
| The Instadiva | Young, influencers and aspirational followers, above-average income, mostly F, 20–30 | Instagram highlights already feature UAE, Turkey, and Egypt. Needs new visually stunning places: white sand, turquoise water, and no one needs to know they didn’t fly Emirates business class (though preferably they did). | Trendy destinations and visually stunning spots; “packaging” is critical | Sharjah, Bodrum, Hurghada | Cebu, Phu Quoc, Marrakech |
| The Comfort Seeker | Adults, high income, often travels with family, M/F 25–60 | Avoids low-cost airlines, prefers business class or at least comfort. Knows and is loyal to favorite airlines. Chooses quality resorts and beautiful hotels. | Direct flights. Comfort above all. Bonus points for lounge access and fast track | Maldives, French Riviera, Malaga | Krabi, Langkawi, Tivat |
| The Homebody | Middle age, middle to low income, M/F 25–50 | Travels mostly within their home region. If based in Moscow, likely visited Sochi and St. Petersburg, maybe Suzdal on a tour. Travels infrequently and modestly, though believes they “want to travel.” | Short flights, preferably domestic; nearby visa-free countries acceptable | Sochi, St. Petersburg, Yaroslavl | Kazan, Kaliningrad, Yerevan, Minsk |