Energy and Authenticity

• Build genuine connections, not sales pitches
• Focus on helping rather than selling
• Maintain warm, authentic energy in all communications
• Avoid "slicky salesman" mentality

The Human-AI Balance

• Use AI for scale and efficiency
• Maintain human touch in messaging
• Make each message feel personally crafted
• Spend apparent time researching each prospect

Targeting Excellence

• Sharp targeting beats broad outreach every time
• Focus on decision makers only
• Find common ground before messaging
• Quality connections over quantity

Timing and Persistence

• Respect business hours for urgent requests
• Be persistent without being pushy
• Value-driven follow-ups over generic check-ins
• Build trust through consistent communication