Looking for your Web3 people…or where to share or find information about the space?

For the time being, those conversations often still happen on co-opted Web2 platforms. Below you'll find a taster of some of the biggest platforms for Web3 communities.

Twitter

• Most used social media for blockchain and crypto markets.
• Main strategies:
  • Reach out to top influencers.
  • Amplify the message.
• What works?
  • Emojis, memes, gifs, stats, graphs, infographics, and strong fundamentals.
  • Hashtags and cashtags to grab attention.
• What doesn't work?
  • Cheap or overused tactics (i.e. "$eth to the moon").

Telegram and Discord

• The second and third most used channels, respectively, although Discord is quickly gaining.
• Both host many influencers, project communities, and gem hunters.
• Main strategy:
  • Create organic conversation.
• What works?
  • Join a group and wait a few days before introducing your project.
  • Say hello, get to know people, and start organically mentioning your project…where relevant.
  • Mention other relevant projects.
• What not to do?
  • Join the group and immediately start shilling.

Reddit

• A challenging, but still relevant channel to market on.
  • Requires knowledge of subreddits, the rules, and organic engagement.
• What works?
  • An account with good karma…whether you build it or buy it.
  • Finding the right subreddit.
  • Sharing project developments.
  • Joining discussions…following similar strategies to Telegram.

YouTube

• YouTube is most useful for SEO.