EMBARGOED UNTIL 12:01 AM PDT APRIL 8, 2025
- Ketone-IQ (ketone.com) expands their portfolio of high performance energy shots with four new SKU’s launching on April 8, 2025. New SKU’s will be available immediately on ketone.com and rolling out throughout the month into retail.
- New SKU’s come in two flavors: Green Apple and Raspberry Lemonade. Each flavor is launching in a ketone-only and a ketone + caffeine version. They contain no sugar, no artificial flavors, and no artificial sweeteners.
- Ketone-IQ is now the top-selling energy supplement brand in the Natural Channel
- Ketone-IQ is pleased to announce all products are now NSF Certified for Sport, ensuring compliance with the highest standards of competitive sports bodies. This certification reinforces their commitment to elite performance, alongside partnerships with Jon Jones (UFC Heavyweight Champion) and Des Linden (Boston Marathon winner and 2x Olympian for Team USA in the Marathon).
- Ketone-IQ is pleased to announce nation-wide distribution in Vitamin Shoppe and full chain rollout at HEB. This expands beyond their direct-to-consumer and Amazon business into a broader retail presence that includes Sprouts, Wegmans, GoPuff, Earth Bar / Equinox, Sunlife Organics, and others.
- Ketone-IQ is expanding rapidly with an innovative ingredient into the $79B energy drink market (source: Grandview). As the first company to bring ketones to market in 2022, Ketone-IQ is adding growth to the energy sector that recently saw acquisitions of Alani Nu (acquired by $CELH) and Ghost ($KDP acquired majority stake).
- Quote from CEO/co-founder Michael Brandt: "Energy is humanity's most fundamental challenge. When you help people optimize their energy, you empower them to solve every other challenge in their lives—from crushing workout goals and excelling in business to being present parents and living healthier lives. I'm thrilled to keep pushing innovation forward and fulfill our mission of making ketones accessible to everyone."
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What are Ketones?
- Our bodies make ketones naturally, and our brains especially rely on them as an efficient source of energy. Ketone-IQ allows everybody to fuel with ketones on demand.
- Ketones are high performance energy that support mental clarity, athletic performance, and appetite control.
- Ketone-IQ is fermented sustainably from 100% renewable sugars. The fermentation yields a zero-sugar, pure ketone.
About the Company
Ketone-IQ (ketone.com) launched in 2022, commercializing research from a $6MM contract the company received in 2019 from the United Stated Department of Defense to R&D ketones as high performance energy for Special Operators.
Company CEO/co-founder Michael Brandt graduated with an engineering degree from Stanford University and is a competitive marathon runner. Co-founder and Exec Chair Geoff Woo is also the co-founder of Antifund with Jake Paul.