Industry

Platform

My Roles

Digital Financial Services

Mobile application

User Experience (UX) design

Design Challenge

Considering the advancement in product development (the initial application was already developed when I joined the team but was not ready for role out), we set to restructure the design challenge to ensure we achieve feasibility and viability in product design.

Overall objectives

Process

Exploratory questions

The proposed process seeked to answer a set of exploratory questions with the intention to create synergy between product design and business.

• Who is our hero user and why?
• How might we design a platform that will seamlessly fit in the existing ecosystem?
• How might we accommodate all stakeholders to maximize value?
• How might we develop a business case that is sustainable from the go?
• What is success defined in this project? What metrics are we using to define success?

User Research & Profiling

We Conducted remote user interviews for Customs agents (initially profiled hero users) and desktop research to validate our assumptions as shown in the exploratory questions above. We then created a user persona that best defines our Hero user.

User Persona