I’m Jake Kozloski, CEO of Keeper and co-founder alongside Indian Bronson. My favorite companies are ones that communicate a clear vision of how they’ll improve the trajectory of humanity, and outline a path for how to get there. SpaceX, OpenAI, and Tesla are a few that set this example. Keeper is no different. I want to outline Keeper’s vision for you, taking inspiration from Musk’s classic Tesla Master Plan.
Keeper’s initial product is a high-end, high-touch matchmaking service called Searchlight. Searchlight facilitates romantic connections where the man and woman meet all of each other’s stated preferences for a long-term partner. Men can either pay per match - the price depends on him and his criteria and is usually around the low 5 figure mark - or put down a full-refundable $250,000 escrowed deposit, which is paid upon him marrying a match we make for him.
We believe in our process so strongly that we will give you a total refund if you aren’t satisfied following your first date. No other matchmaker offers 100% criteria matching, let alone a money-back guarantee. This is because other matchmaking services are low-tech, inefficient, and badly-incentivized. They would rather make ten mediocre matches than one perfect match. In the extreme, you get applications like Hinge and Tinder, which in the best case match you with thousands of people few of whom, or even none, you’d ever want to marry. Keeper believes that quality trumps quantity for lifetime partnerships. That’s why guaranteed quality is the cornerstone of our company and brand.
Our long-term mission is to build an AI matchmaking system that can find everyone their best match - accessible to and affordable by everyone on Earth. A match for everyone, and for everyone a match. More happy families, more love shared, more childhood dreams fulfilled.
We’re in a fertility crisis fueled by a marriage crisis that jeopardizes the future of humanity itself. Our mission is to address this crisis head-on by reversing the decades-long trend against marriage and family-formation.
Our first task is to become the world’s most effective matchmaker, which is why Searchlight is designed to beat traditional high-end matchmakers head-to-head. But we’re not making another matchmaking service. We’re making the best possible matchmaking service, as just a step in our mission.
Keeper’s strategy is to enter the high end of the market where customers pay a premium, then dive downmarket, achieving higher unit volume, lower unit cost, and lower prices with each successive product iteration.
The second major iteration of Keeper will offer the same 100% criteria matchmaking at roughly 1/10th the price, and the third iteration will be another order of magnitude cheaper.
As a fast-growing technology company, all free cash flow is plowed back into product to drive down costs and iterate as quickly as possible. People getting matched by Keeper today aren’t just solving their own problem, they are helping power Keeper’s product development and scaling to offer that solution to everybody.
We often hear two protests against using technology to create romance, "love isn't a math problem" and "dating apps incentivize against long-term relationships.”