We launched our public beta on March 8, 22 and managed to make some noise (🐱Product of the Day, ♥️ 1150+ upvotes, ✍️ 330+ comments, 🤗 2000+ new users). Here’s how.
<aside> 📆 Launch planned the [your date]
On your Product
CommunityCreate a list of 500 people you’ll contact to get their support on your launch
CommunityEducate your community about Product Hunt > cf our LinkedIn post. Product Hunt doesn’t like new users, but you can convert people ahead of time, the idea is to intro them PH not your launch
CommunityShare your product progress “build in public”
CommunityAsk everyone from the team to create their Product Hunt profile and upvote at least 1/day until launch day
BrandingBuild a Ship page > mixed feelings here, some people say it’s great, we didn’t really activate ours but it’s nice to prep assets.
BrandingHave a super cool website ready with clear messages - test it out on your community to ensure you have the right message
BrandingDo a swag product video, they convert much better and it should def be your best asset > our recos to do it on your own !
BrandingHave a self-serve product if possible check our thread on how to build it. If really not doable an engaging waiting list (with email sent after subscription etc)