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Net dollar retention (NDR) 🔗

• Type: Lagging
• Why: An important metric investors look at because it predicts the future cash flow: https://www.chargebee.com/resources/glossaries/what-is-net-dollar-retention/.
• Target: >100%
• Health:
• Value:
  • NDR (Net Dollar Retention)
    • “measures the average percentage change in revenue over the first 12 months of an existing customer.” Source
    • https://mui.metabaseapp.com/question/18-mui-x-cohort-heatmap-ndr
  • NRR (Net Revenue Retention)
    • “measures the percentage of revenue retained from all customers (regardless of time as a customer) over a rolling, moving 12-month window. Source
    • https://mui.metabaseapp.com/question/19-mui-x-nrr
  • Renewal coupon code used: https://mui.metabaseapp.com/question/3-mui-x-renewals
• Accountable: CEO @Olivier Tassinari

Annual contract value (ACV) 🐔

• Type: Lagging
• Why:
• Target:
• Health:
• Value:
• Responsible:
• Accountable:

Customer lifetime value (CLV) 🐔

• Type: Lagging
• Why:
• Target: