The World Economic Forum predicts that 50% of our global workforce will need reskilling in the coming decade. Currently, learning platforms mostly sell MOOCs — Massive Open Online Courses — as a preferred way of studying. However, MOOCs see a 95% dropout, with 52% of users never showing up after signing up.
KIMO is an AI-driven learning platform that allows you to learn the latest digital domains for free, in any format, and based on personal learning preferences. The application focuses on digital domains like AI, Blockchain, and IoT, and combines content from many sources (e.g., articles, videos, books, podcasts, cheatsheets). I joined KIMO one year after the founding team started coding, right before we started to design the first version of the app.
The goal
Work towards product/market fit by identifying the characteristics and specific needs of the user base as the foundation for a scalable growth plan that includes both a user acquisition and user retention strategy.
Leading KPI’s
Results