Tags: #UXDesign #UIDesign #Figma #DesignSystem #MobileCommerce

🎯 Overview

KASPRZAK BIKE is a minimalist, mobile-first eCommerce concept for a sustainable bike brand.

The goal was to design a clean and engaging shopping experience with consistent visual hierarchy and emotional storytelling.

🧩 Process

Starting from a low-fidelity wireframe, the project evolved into a high-fidelity prototype featuring a calm color system, structured typography, and a smooth 4-step purchase flow:

1. 🏠 Homepage / Marketing Message
2. 🚴 Product Details
3. 💳 Checkout
4. ✅ Confirmation

Each screen focuses on clarity, accessible typography, and brand cohesion through warm orange accents and balanced contrast.

🎨 Design System Highlights

Color Palette:

• Brand Accent → #FFBC8C
• Text Primary → #2E2E2E