Details

• 25 years old
• Graphic designer at a creative agency
• Concert enthusiast (attends 3-4 shows per month)
• iPhone user who discovers shows through posters, Instagram, and word of mouth

Background

Jordan is a graphic designer at a small creative agency, focusing on brand identities and marketing for local startups. His main passion outside of work is live music, and he spends much of his disposable income on concerts. His love for live music makes frustrating QR code experiences particularly disappointing, as they hinder his ability to easily access event details and enjoy the shows he cares about.

Scanning QR codes on concert posters often results in frustrating experiences for Jordan. He is redirected to questionable resale sites with inflated prices or pages filled with loud auto-playing videos, which diminish his trust and enjoyment. Without preview options, each scan feels uncertain and discourages further engagement.

“I see a cool poster, scan it, and end up on a sketchy reseller site. I want to know when it is, how much it costs, and if it’s legit.”

QR Code Usage

• Frequency: 4-6 scans per week
• Primary Contexts: Concert poster QR codes (including street posters and venue flyers), event ticket purchases, restaurant menus when out with friends, and occasional product packaging for design inspiration.
• Current Behaviour: When seeing a poster, I get excited about a show and scan the QR code in hopes of finding event details or an official ticket link. However, I am often redirected to different sources—sometimes to Ticketmaster (which is good), sometimes to StubHub resellers (which is annoying), and occasionally to unreliable third-party sites (which is frustrating). This often forces me to back out and Google the venue name to find the legitimate ticket source.

Needs

• Pre-scan Verification: Identify the destination of a QR code before opening it (official venue, authorized reseller, or potential spam).
• Event Information at a Glance: Quickly view the date, time, price, and venue without needing to load a whole page.
• Legitimate Ticket Sources: Stay away from predatory reseller markups and fraudulent websites.
• Save for Later Capability: Bookmark events of interest without feeling pressured to make an immediate purchase.

Goals