Joompay — a European fintech unit of Joom Group. One of a few companies that received a financial license in Europe. Google Play stars: 4.6k, avg rating: 4.4.

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Overview

There have been several serious pivots in the history of the company. We were looking for a product-market fit, experimenting with various product offerings.

1. Observing the success of Cash App and Venmo in the United States, we launched our P2P (peer-to-peer) pan-European product.
2. In parallel, we made a product for micro-entrepreneurs - Get paid, which allows entrepreneurs to accept instant payments by card or Apple/Google Pay from any person.

Now we are once again focused on a simple banking application. The main product is a plastic debit card. We are also working on integration into the Joom Marketplace ecosystem.

My role

As a solo designer I've been working on a wide range of tasks:

• Conducted user interviews based on the framework “Building Product Conviction” by Reforge.
• Created a Customer Journey Map based on our numerous user interviews, feedback from support, and app store reviews.
• Prototyped, tested, and iterated users' main banking flows: onboarding, KYC, topup, bank transfer, splitting a bill, referring a friend, issuing a card, ordering a plastic card delivery, and many others.
• Owned a process of brand development and covered most of our communication design tasks.
• Continuously researched all the best practices in the market, collected a wide range of the best design patterns to speed up my work.
• Built from the ground up a solid Ui Kit and maintained it in order.
• Collaborated on a daily basis with products, researchers, analysts, and devs to deliver well-designed features to our users.