| Decision | Best Practice | Publication |
|---|---|---|
| What is a product manager's job? | 1. Understand the market |
http://www.forbes.com/sites/bruceupbin/2012/08/30/the-dangerous-seduction-of-the-lifetime-value-ltv-formula/ https://medium.com/u/512799633b56?source=post_page-----aad5babee2f7----------------------, Benchmark | | How to product-manage novel products | Fast cycles of building something that will generate data needed to verify assumptions, hence lowering uncertainty | Lean Startup – Eric Ries - 2011
4 Steps to Epiphany- Steve Blank – 2005
https://blog.usejournal.com/making-big-new-feature-bets-in-mature-products-94b80e1522f4 by Noah Weiss PM at Slack | | What are the logical stages for a product as it matures? | Verify Market, Verify Solution, Scale | Startup Pyramid – Sean Ellis – 2006
4 Steps to Epiphany- Steve Blank – 2005
Nail It Then Scale It – Nathan Furr – 2011
Lean Startup – Eric Ries - 2011
Running Lean – Ash Maurya - 2012 | | Where can and should new product changes emerge from? | Don’t immediately jump to solutions but map out your space of opportunities (user pain points, needs, problems) which when solved drive your product and business outcome in a profound way.
Innovate the business model, not the product in isolation | Continuous Discovery Habits - Teresa Torres - 2021
Business Model Generation - Alexander Osterwalder and Yves Pigneur – 2010
Ten Types of Innovation – Doblin - 2013
From Unmet Customer Needs to Our Skills / From Our Skills to New Customers - Amazon & Jeff Bezos - 2012 | | How to assess the maturity of an innovation and when to abandon or begin scaling it? | Verify a sequence of logical business hypotheses that must be met before a business could be predicted to succeed | Investment Readiness Level – Steve Blank - 2013 | | What is business strategy? | Strategy is a sustainable free cashflow advantage achieved through a benefit that we enjoy and a barrier that prevents others from getting it.
It is the answer to three things: what's the ambition, where will you play, and how you will win. | 7 Powers: The Foundations of Business Strategy by Hamilton Helmer
Playing to Win: How Strategy Really Works,-- A.G. Lafley & Roger L. Martin – 2013
The Lords of Strategy - Walter Kiechel -2010 [worth reading as a history of modern business strategy until the mid-2000s] | | How to Align Strategy with Business Models? | Document the strategy first, in terms of aspirations– positioning – capabilities, and then align to the business model. The strategy answers:
The Delta Model: Reinventing Your Business Strategy (2009) Springer
7 Powers: The Foundations of Business Strategy by Hamilton Helmer | | What makes products viral | 1. The product is enhanced by interaction 2. Target users have a network they belong to 3. Users benefit by having a personal relationship with other users 4. The product has strong retention, i.e. low churn 5. How the product is used is obvious and its value is compelling | http://mobiledevmemo.com/five-characteristics-of-a-viral-product/ | | Prioritizing features vs. tech debt. When and where we should refactor. | Refactor on the front edge of development. The section of code which is about to expand is the section which produces the best ROI from refactoring. | https://hackernoon.com/managing-technical-debt-1806424e7d40 | | How to do product marketing | Marketing is a battle of perception, not product. It's best to be first and therefore to define a category. It's pointless to be in a category where you are considered under third. | The 22 Immutable Laws of Marketing - Al Ries & Jack Trout - 2019
Perennial Seller - Ryan Holiday - 2017 | | How to sell big enterprise software | Sell dreams to decision makers who want to become heros.
Help prospective customers make sense of the information available to them | The Technology Salesperson's Handbook- Ken Wax - 2013
The Challenger Sale - Brent Adamson & Mathiew Dixon - 2011 | | How to grow a network's effects business | Sequential monopolization | Zero to One - Peter Thiel & Blake Masters - 2015
Platform Scale: How an emerging business model helps startups build large empires with minimum investment - Sangeet Paul Choudary - 2015
The Cold Start Problem
When Scale Matters - Jonah McIntire 2022 | | What are repeatable sales models and how to choose between them? | The average selling price conveys critical information, such as implied value, risk for buyer, and limits on sales models. | http://chaotic-flow.com/saas-startup-strategy-three-saas-sales-models/
http://tomtunguz.com/a-tale-of-two-gtm-strategies/ | | How to manage people whom you do not have direct power over (typical for product managers) | Identify the dimensions they care about and orchestrate pressure or rewards on those dimensions.
Most of the win happens “away from the meeting” by changing the risk/reward of various paths of behavior for the person. | Influence Without Authority - Allen Cohen - 2005
Kissinger the negotiator | | When to use small teams of high skill vs. large teams of lower skill | If individual output is easy and effectively measured, build large functional teams. If not, build small mission-oriented expert teams. | http://editjems.org/article-item/27-1-featured-article-the-o-ring-theory-of-the-firm/ | | How to establish pricing for a product | Build the product around the price, not the price around the product.
Platform pricing is complex because of elasticities created by network effects. It means it should always be asymetric.
Enterprise software (big ticket) should consider deal level and general market competitiveness, then secondarily budget of the buyer and cost to deliver. | https://betheresoon.substack.com/p/platforms-and-asymmetric-pricinghttps://www.linkedin.com/pulse/competitive-profitable-in-budget-pricing-supply-chain-jonah-mcintire/
Monetizing Innovation. Ramanujam, Madhavan; Tacke, Georg. |