Landing page concept for a networking CRM platform — designed in 3 weeks from zero to full visual system.
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Web Design
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SaaS
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Real Client
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JonCRM had no product, no screenshots, no users — just a vision and a brief. My task was to communicate the platform's value so clearly that people would trust it enough to join a beta waitlist. That's a harder design problem than it looks: you can't show features that don't exist, and you can't fake credibility.
"How do you make people feel the value of a product they've never used — and convince them to sign up before it even launches?”
I started with structured questions to map what the client knew about their users. Then I analyzed three CRM competitors (Lightfield, Capsule, Copper) to find the market gap.
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CRM tools feel cold and corporate.
Competitors focus on pipelines and data. JonCRM's opportunity was to lead with human connection — "behind every contact is a story."
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Target users: managers, recruiters, networkers.
They manage 100+ contacts and lose context constantly. The pain is real — JonCRM needed to speak directly to that feeling.
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The brand needed to feel light and human.
Soft colors, open layout, friendly tone — the opposite of Salesforce. Openness and modernity were the brand pillars.
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I designed the page as a narrative arc — not a features list. The visitor moves from emotional resonance to product understanding to confident signup.
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Hero — First impression
"Твій помічник у нетворкінгу." Emotional tagline + interface mockup + single CTA. No feature overload.
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Features — The proof
Card scanning, voice-to-contact, auto-enrichment. Shown as UI cards — not a spec sheet.
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Value — The why
"За кожним контактом — історія." Photo + copy section that makes users feel the product before they understand it.
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