Product: JonCRM is a CRM system designed for managers, recruiters, and specialists who manage large volumes of contacts and communications. The platform helps organize networking, automate routine processes, and build effective relationships.

Time frame: 3 weeks

My role: Web Designer

Discovery:

Stakeholder interview

The first stage of the work was an interview with the client. I prepared a list of questions that helped me better understand the product, business goals, and functional expectations for the future CRM platform.

After the interview, I gained some important insights:

• The platform is designed for professionals who work with a large number of contacts — managers, recruiters, HR specialists, and networkers.
• The main value of JonCRM is the automation of networking and the preservation of communication history.
• The landing page should show the simplicity and humanity of the product: “We help connect people.”
• The brand colors should be associated with openness, lightness, and modernity.
• At the time of work, the product had not yet been developed, so the key task was to create a concept for the future platform and form the right first impression through the landing page.

Competitor overview

During the research phase, I analyzed competitors in the field of CRM and networking platforms. The goal was to identify key patterns, market strengths, and opportunities for JonCRM to differentiate itself.

Key findings:

• Most CRM services are overloaded with complex features and lack emotional positioning.
• Competitors have a weak visual narrative that helps users feel the “value of connections.”
• JonCRM can stand out thanks to its simple interface, soft brand colors, and focus on people, not just data.

Lightfield