Cookies are dead
We’re moving to a cookie-less internet, which is going to make it impossible to track and advertise the way we have over the last 5 years.
As we move off of cookies (aka 3rd party data), 1st party data becomes king (aka owning that data inside of a community).
NFTs allow brands to start building the “new email list” for a decentralized, private web 3.0.
NFTs allow brands to create unique experiences without being restricted to traditional formats.
The problem with traditional loyalty programs today is that many of them are restricted to redeeming points in exchange for brand-specific rewards. Most rewards have expiration dates, little flexibility, and cannot be transferred. On top of that, some loyalty programs out there still rely on physical cards, and can’t seamlessly integrate into the digital world.
NFT technologies, such as smart contracts, can provide a much more creative way of communication between brands and communities, and create more collaborative opportunities between the brands.
Businesses can essentially make anything into a digital token, with any kind of reward or experience attached to it. As a result, an exclusive community of NFT-owners is built.
NFT utility examples:
THE FUTURE OF CUSTOMER LOYALTY WILL BE TOKENIZED
NFT token rewards and digital experiences can ultimately be used to encourage engagement and long-term loyalty, as well as grow brand equity. From being able to own a piece of brand history, to gaining access to exclusive experiences, there are so many opportunities for brands to give their customers something memorable.
In addition, the NFT experience is a necessary part of adapting to the future experience of the Metaverse.
Brands that onboard their audience in the metaverse gain an edge over those that don't.