Hello, I'm Joel 👋🏼

I'm an Engineering Director from 🇬🇧 London, where I've been leading and managing teams for over twelve years.

I consult with remote and hybrid startups to solve their toughest growing pains.

👉 Learn more about working with me

Contact me here:

<aside> 🗣 LinkedIn – joeloverton


<aside> 📮 joel@joeloverton.com


Engineering is always about people 🌍

Great product teams are on a quest to understand and satisfy customer needs as best they can. My job is to build those teams and equip them to do just that, engaging personally with folks from every discipline to build trust and purpose.

Empathetic process design is my jam 🍓

I love developing people-systems that just work. That's why I'm in my element building career progression frameworks, hiring strategies, and team processes. Gathering early feedback from the team is a key element of this.

Let's build inclusive teams 🌈

I believe that diverse, inclusive teams build better products. Regardless, it's our duty to make our workplaces more inclusive, equitable, and diverse. I am keen to work with people who are fully prepared to make that effort.

Employment History 📈

Whereby – PaaS for live video meetings

Director of Engineering / Oct 2020 – Present


After their Series A in 2020, I joined Whereby to lead and scale the Engineering team — initially a hybrid team based in Oslo and across Europe — building elegant, web-based, video meetings software for ‘a world where anywhere works****************************’****************************. The role involved:

Org design, hiring and staffing

Shaping — and delivering on — technical and product strategy

Through leading other leaders, held accountability for five parallel product and technical programs spanning all layers of Whereby’s tech stack. Key projects delivered included:

Managing change