Who is the customer?

A 35-48 y/o semi-professional, living in the United States.

<aside> 💡 Create a Job statement to determine which jobs in the customer's life they are hiring the product for.

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P1 - Job Statement

Verb Object Context Functional Goal Emotional Goal Social Goal
What is the customer trying to do? What object or tool are they using? If the context is a clarifier or modifier The direction of improvement by a unit of measure. The direction of improvement by a unit of measure. The direction of improvement by a unit of measure.
Purchase a cell phone with accessibility features Verizon.com They do not have functioning hands. Ability to make hands free calls daily without waiting for assistance from caregivers Confidence increased by 50% through Independence from caregivers Maintain weekly contact with friends and family throughout pandemic

P2 - Job Statement

Verb Object Context Functional Goal Emotional Goal Social Goal
What is the customer trying to do? What object or tool are they using? If the context is a clarifier or modifier The direction of improvement by a unit of measure. The direction of improvement by a unit of measure. The direction of improvement by a unit of measure.
Action Object Context N% increased/decreased metric over time horizon N% increased/decreased metric over time horizon N% increased/decreased metric over time horizon

P3 - Job Statement

Verb Object Context Functional Goal Emotional Goal Social Goal
What is the customer trying to do? What object or tool are they using? If the context is a clarifier or modifier The direction of improvement by a unit of measure. The direction of improvement by a unit of measure. The direction of improvement by a unit of measure.
Action Object Context N% increased/decreased metric over time horizon N% increased/decreased metric over time horizon N% increased/decreased metric over time horizon